Tag Archives: Information Technology

The Role of Marketing Analytics in Small Business

With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual … Continue reading

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It’s About People

The title is pretty much a self-evident statement, which can be applied almost universally to anything that involves human beings. Humans, after all, are the center of everything they do. This is neither accusatory nor pejorative. It’s simply an observation, … Continue reading

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