Tag Archives: Business

Do What You Love? Maybe Not.

Many years ago, I was told by a successful musician (who was paraphrasing, of course), “Do what you love and you’ll never work a day in your life.” I took those words as gospel and tried very hard to turn … Continue reading

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The Role of Marketing Analytics in Small Business

With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual … Continue reading

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Big Data?

There is quite a bit of buzz lately about “Big Data” and what it means to business.  I recently saw an infographic showing how in the past 2 years, more information has been collected and stored than in all prior … Continue reading

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It’s About People

The title is pretty much a self-evident statement, which can be applied almost universally to anything that involves human beings. Humans, after all, are the center of everything they do. This is neither accusatory nor pejorative. It’s simply an observation, … Continue reading

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Life in 360 Degrees

Perspective is everything. Without it, we experience the world in a virtual vacuum.  Our interactions with our friends, family, colleagues and strangers provide us with points of view that we may not have otherwise been exposed.  Often, we view these … Continue reading

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Is The Customer Always Right?

Your answer will greatly depend upon your perspective.  If you work in sales, you will probably have a different view from somebody who works in technical support.  A Call Center Manager and an Accounting Supervisor will most likely provide a … Continue reading

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