Tag Archives: Analytics

The Role of Marketing Analytics in Small Business

With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual … Continue reading

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Big Data?

There is quite a bit of buzz lately about “Big Data” and what it means to business.  I recently saw an infographic showing how in the past 2 years, more information has been collected and stored than in all prior … Continue reading

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