Monthly Archives: April 2013

Spring Cleaning

The exact origin of the dreaded ritual known as “Spring Cleaning” is unknown.  Wikipedia cites several different possibilities, each of them fairly reasonable.  Regardless of how it began, it’s a permanent fixture in our culture and can have a great … Continue reading

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Do What You Love? Maybe Not.

Many years ago, I was told by a successful musician (who was paraphrasing, of course), “Do what you love and you’ll never work a day in your life.” I took those words as gospel and tried very hard to turn … Continue reading

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The Role of Marketing Analytics in Small Business

With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual … Continue reading

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